Parents are expressing disbelief and frustration about the cost of food, with shoppers posting their massive grocery bills on social media as part of a growing trend.
In a video, a man shared his bill from a Trader Joe’s in Westlake Village, California, as an example of how much money it costs to feed six children for 10 days.
“Oh my God,” the man said as he scrolled down the $444.38 bill.
Last month, a TikTok influencer who deals in alkaning labeled the summer grocery bill the “real mom fight” of 2024.
“I just want to check on all my moms who have kids at home for the summer. Are you okay?” she asked in the video
“I’m not talking about them fighting. I’m not talking to get on your nerves because I know they do too. I’m talking about groceries. Food bill. What are we going to do about the food situation?”
According to data from the Bureau of Labor Statistics, food prices have risen 25% since the COVID-19 pandemic began in early 2020. However, the cost of groceries fell in April, the first drop in a year.
Aunjahne Williamson, a single mother who spoke to Fox News Digital, said she has been deeply affected by the rising cost of groceries and often spends a minimum of $400 for a family of two each month.
Rising costs have caused Williamson to be stricter about food consumption and overtime. While she used to buy groceries in bulk, she has started ordering food every week to tighten her budget and not waste excess produce.
“To my surprise, even a few items in the cart would already be around $100. That’s when I started to really notice the price increases,” Williamson said.
“What’s more, it seems that the healthier we eat, the more expensive our grocery bill becomes. Our goal is to consume nutritious foods that nourish our bodies, but this has become increasingly difficult as costs rise,” she continued.
Williamson has also teamed up with other moms in the community to find new, creative ways to save on food and other essentials.
She and other parents often compare prices and share coupons, make certain foods and even cleaning products from scratch, buy meal replacements, reduce meat consumption, engage in meal planning or group cooking, and start a home garden.
“Rising grocery prices have made me more aware of budgeting and money management,” added Williamson. “Now, I’m passing these lessons on to my homeschooled child through real-life financial literacy lessons. We’re finding creative ways to eat at home and trying new meals like using pecans as a meat substitute.”
As a parent and owner of Kashkan restaurants, Ranveer Brar told Fox News Digital that he has gained deep knowledge about the mechanics of the food industry and how families are under pressure to make healthy and affordable meals.
“Parents sharing their grocery bills on social media is something that touches my heart. In addition, they not only demonstrate the financial difficulties experienced by many families, but also encourage camaraderie between mothers and fathers. These posts are open and honest, bringing to light an important issue that deserves attention and resolution,” he said.
“In addition, these rising prices require drastic adjustments both at home and in my business,” Brar added.
The owner of the restaurant said that he often aims to offer reasonably priced and quality dishes. However, this standard is becoming more difficult due to the “skyrocketing” cost of ingredients. He said he knows these circumstances are also challenging for cash-strapped parents who want to ensure their child is healthy.
Brar and his family have learned to shop for groceries more strategically at home. They prioritize seasonal fruits and vegetables. When they are affordable, the family buys them in bulk to use a meal planning strategy to minimize waste and maximize spending power.
“It’s a delicate balance between maintaining quality and food while at the same time avoiding bankruptcy,” Brar continued. “It is my view that [the receipt trend] supports some of the broader economic challenges many families are currently facing. It further highlights the need for policy changes as well as community support systems that can ease the pressures on parents when it comes to caring for their children’s needs.”
According to a study by Qualtrics on behalf of Intuit Credit Karma, 80% of Americans say they have felt a “noticeable increase” in grocery costs in recent years. More than a quarter of respondents said rising costs have caused them to occasionally skip meals, while around a third said they spend more than 60% of their monthly income on essentials such as food. , utilities and rent.
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