This Pink Panther car is falling on its face.
Jaguar’s supposed attempts to woo Generation Z with a Barbie-pink electric vehicle backfired after Zoomers called the UK luxury car’s creation “cheap” and compared it to a “pink Batmobile”.
Photos of the new Jaguar Type 00, dubbed the Design Vision Concept, have surfaced online ahead of its official unveiling at Miami Art Week this week, the Telegraph reported.
According to the photos, the $126,519.50 vehicle featured a giant hood, rectangular slatted grille and no rear window, while Jaguar’s pop-up logo has disappeared from both ends, turning into a backseat in a round, disruptive logo , the Daily Mail reported.
However, the hot-mobile’s most notable feature was its “Miami pink” exterior, which evoked a boxer version of the Corvette from the movie “Barbie.” It also comes in metallic blue.
Gerry McGovern, Jaguar Land Rover’s chief creative officer, called the concept car a “taste of things to come” at the Miami convention.
The EV-only Hot Wheels are apparently the latest part of Jaguar’s apparently “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad featuring androgynous models in bombastic outfits , including a man wearing a dress and, mostly. , there are no cars anywhere in sight.
Jaguar Managing Director Rawdon Glover specifically called the company’s new direction a “total reset” aimed at “inspiring a new generation.”
Ironically, many of their so-called new target customers were quick to lump the Type 00 into the rhetorical car compactor.
“If you thought Jaguar’s rebranding was over the top, you should check out their new car,” quipped one reviewer at X.
TikToker Fionnuala compared the car to Muck, a red digger from the children’s show Bob the Builder.
“Now you’re telling me Jaguar had all that faff (British slang for fuss), all that renaming, all that nonsense for a car that looks like Muck, and to be honest, I’d rather. [have] Muck,” she declared.
Other unimpressed Zoomers found the renaming efforts to be general.
“What on Earth is Jaguar thinking?” Gearhead Luke Malpas exclaimed in a TikTok clip. “They’ve gone from being a staple of British engineering, creating some of the best cars we’ve seen on the road, to this.”
“Go wake up, you know the rest,” podcaster Jay Anderson wrote on X, while journalist Jordan Schachtel wrote, “Go DEI go absolutely broke. This is a mockery of the Jaguar brand.”
Some critics saw the “Copy Nothing” slogan as ironic, given that the new EV seemed to destroy many well-known vehicle brands.
“Copy nothing but Rolls Royce, Bentley, and then put a Studabaker radiator on the back of the car,” Canopy Capital Group CEO Eric Golden snapped at X.
“Copy anything? It’s a pink Batmobile,” another naysayer scoffed as he decried the vehicle’s departure from the iconic macho mobiles of old.
Some accused Jaguar of risking alienating their customer base by trying to appeal to people who would never buy their product.
“Someone in the Jaguar marketing team has grossly overestimated the size of the ‘vegan barista who wants to roll to the drum circle in a luxury sports car market,’ I’m afraid,” opined Lulu Cheng Meservey, a board member at tech company Shopify. , in X.
“I have a feeling @Jaguar may be about to discover there are fewer rich, non-binary, smart colored lesbians than their echo chamber assured them there were,” said the founder of the right-wing British Reclaim Party and “political correctness” enemy Laurence Fox.
Criticism extended beyond accusations that the model was ugly in pink.
“That @Jaguar concept car is a freaking monstrosity,” one snapped. “Going electric offered huge potential for a radical redesign to meet their unimaginative advertising campaign, but they had so little imagination that they gave it a big, sight-limiting nose to house a non-existent engine.”
Despite the online outrage, some car enthusiasts have praised the Type 00s, with Top Gear presenter Rory Reid commenting: “Being massively throttled by the XE, XF and XJ (which are even slightly interesting with a V8 5- supercharged liters under the hood) … This is the most ‘I’d actually look twice at this’ Jag since … forever.
“I’d even have it in pink for the haters,” Reid said.
McGovern also appeared to defend the creation, saying: “Getting attention in today’s world isn’t always easy and I suppose all of you and those who follow from around the world may have read a thing or two about the new Jaguar brand. .
“And we are pleased to have your attention,” he continued. “Controversy has always surrounded British creativity when it was at its best.”
McGovern then likened the company’s turnaround to visionaries such as singer David Bowie and designer Vivienne Westwood, who “challenged convention and had no desire to copy the norm”.
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Image Source : nypost.com